SELECT CLIENTS
🦠 Wired
💙 Human Rights Campaign
🎤 iHeartRadio
🚗 DoorDash
💪🏽 Equinox
🌱 Impact
🍅 Wishbone Kitchen
PAPERWEIGHTS
2024 D&AD New Blood: The Portfolios Awards Winner
2023 GDUSA 61st Package Design Awards Winner
2023 The Design Kids Awards Winner
2023 Creative Review New Talent
2023 GDUSA Responsible Designer to Watch
2023 Fast Company Innovation by Design in North America
2023 GDUSA American GD Awards in Infographics
2023 Shorty Impact Award in News & Media
2022 Shorty Impact Award Best in Instagram Winner
2022 Webbys Diversity, Equity, & Inclusion Honoree
2022 Webbys Public Service & Activism Nominee
MENTIONS
Stills: Designer Q&A: James Junk’s Unique Approach
Creative Review: James Junk on the benefits of collaboration
GDUSA: Andrei Dominiq (James Junk)
It’s Nice That: James Junk is the exciting new talent pioneering sustainable and diverse graphic design
🎀 Sign my guestbook
🗃️ Read my writing
🏝️ Bruno, A Handdrawn Typeface
🪨 Reed, A Lanky Sans Serif
🧨 Subscribe to my OnlyFans
Wishbone Kitchen
Brand Identity
Art Direction
2023
Mindy Nguyen, Creative Director
ilovecreatives Studio
Meredith Hayden, more famously known as Wishbone Kitchen 🍅, is to zillennials as Martha Stewart is to our mother’s generation. With a cultish following on social and TikToks going viral left and right, this private chef and celebrity recipe developer’s visual identity was due for some zesty new seasoning.
And in came me and ilovecreatives Studio. We set out to create an identity system that works any- and everywhere, for any- and everything Meredith could cook up—merch, site updates, book releases, cooking series, and other activations. With this in mind, we put on our design aprons and got cookin’. We made Meredith an expressive, hand-written logotype that’s bursting with silky, feminine attitude; typography and color chips that take influence from her playful and sunny personality; and iconography that emanates that Farmer’s Market feeling to go along with her index of recipes + freshly launched newsletter, the group chat.
Here they are.