The only graphic designer in Los Angeles. Curiously creating branding, websites, flyers, video, copywriting, and other goods for cultural and commercial clients and causes since 2021.

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Miss my 🌐 old site? Here you go.

Nobell Foods: Pizza Futures

Solutions:
Stickers
Merch
Date:
2023
Collaborators:
Emily Eisen, Creative Producer

When the climate changes, pizza changes. What kind of climate would you like on your pizza?

Nobell Foods 🍕 is the world’s first plant-grown cheese. They work with independent farmers throughout the Midwest to raise soybean plants from seed to full flower—plants that we have painstakingly taught how to grow the dairy protein casein.

Emily Eisen from their creative team approached me for a compelling gig: crafting OOH marketing materials for their “Pizza Futures” Campaign. The campaign featured a fictional Pizza Scuba Tours company, citing the concept of California’s submerged coastline, with Nevada as the new coastline. The goal was to promote plant-derived dairy products, appealing to the 99% unwilling to compromise on taste and price. Materials included a trucker hat and a sticker sheet, showcasing the unique scuba tours exploring sunken pizzerias in the once-California landscape.

Here are the stretchin’, poppin’, oozin’ goods we created.



Get your (plant-based but melty) cheese on with Nobell Foods.